What is our definition of a Conscious Company?
We operate from a working definition of a “conscious company” as a venture that intentionally takes all stakeholders, present and future, into account and operates in a way that, at the least, doesn’t harm those stakeholders and, at best, benefits them. There are a myriad of businesses that fall under this umbrella and we hope to showcase everything from small mission-driven organizations that operate for the purpose of benefiting society or the environment (or both) all the way to large, multinational companies that are incorporating sustainability into their operations. All of these companies are trying to do better and we want to celebrate their efforts and tell their stories.
Throughout the process of conceptualizing this publication and bringing it to life, we have been asked multiple times about our decision to print this magazine from a sustainability perspective. We not only understand these concerns, but we have wrestled with them ourselves. Our decision came down to our deep desire to spread the word as far as possible about the amazing businesses that are featured in our pages. Printing CONSCIOUS COMPANY allows us to increase the exposure of our brand through our retailers, expand the conversation about sustainability, and, hopefully, reach and inspire people who might not normally pay attention to this movement.
Additionally, we have taken a number of steps to ensure that our printing has been done in a sustainable way: we are using Forestry Stewardship Council (FSC) certified paper for all print material; we are partnering with local Boulder-based PrintReleaf to help reduce our environmental impact by planting trees across a global network of reforestation projects; and we have B Corp certification to ensure that we stay on track to meet our sustainability goals. We plan to practice what we preach in all facets of our operations and we hope you will hold us accountable if you believe that we can do something better.